Tim Cook is the leader at Apple. He is up there alongside Bill Gates and Jeff Bezos as a famous tech leader. He had the unenviable task of replacing perhaps the most admired and loved innovator of the past 50 years, Steve Jobs.
This week he has had the enjoyable task of telling the stock market that Apple has delivered above expectations, always a welcome message for investors. They are seeing double-digit growth in almost every market, and their latest iPhone X has not sold quite as many, but they are getting a better price. The elasticity of demand in action.
Meanwhile, Samsung has seen a decline in their sales of the direct competitor for the iPhone, the Galaxy S9. Who announced it? Samsung. Not a person, but the company, Not one person but “executives” are quoted.
I Googled the same question about each brand. Who Leads Apple/Samsung. Look at the results.
The Apple results show the people, the Samsung results show leads.
What we are seeing is a difference in leadership, culture and branding. The leadership in Apple is visible. They are easy to find. They are also prepared to carry the can. If Apple makes a bad move, the shareholders will be gunning for people they can see. But they are also cheering and clapping those people when they make the right decisions, and Apple make more right than wrong moves.
You can find out who is the leader of Samsung if you dig about a bit, and in South Korea, they are public figures (particularly as one, Lee Jae-yong is in the slammer for corruption).
There are two types of leadership going on here. The visible, responsible, engaged, public leader that is Tim Cook, and the invisible and corporate leadership of Samsung.
If you were given a choice of leading either company, which would you select? There is no right or wrong, it might be that your personality suits one more than the other. You might be thrilled by the opportunity to stand on stage and get wowed to the rafters, or that might be the last thing you ever want to do.
Leaders do not have to fit one category of person, but they do need to decide what type of leader they will be. Breakthrough Leadership Coaching helps you uncover your strengths and how to maximise them to be the best leader you can be. Working with Tim Taylor and a small cohort of fellow leaders, you will be given the tools to lead effectively.
The next Breakthrough Leadership Programme is in London in October, three days leading to three months of engagement and learning how you can use your skills and experience to become a leader.
Find out how to Breakthrough to the next Leadership level here.