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Leaders create and actualise
Great leaders appeal to common themes that unite the majority of people
Leaders create and actualise
Leaders create ideas that unify the majority of stakeholders. This often takes the form of a
narrative, interwoven stories that help others visualize the future as they see it. Vision is the
beginning. A vision describes the future, its logical and compelling. Even wacky ideas such
as the internet can be described with compelling logic. Values construct the place and
culture that allows people to act in support of the vision and make decisions that support the
vision without having to go back to the leader each time. Strategy, plural or singular, is
how the leader educates their team about risk, teamwork and the acceptability of tactics
and actions.
